Occasionally the true art of business is selling a product, not designing or producing it. Corporate sales start with an ad campaign designed to draw attention to the product.

The diagonal line splashed across a printed page has become a familiar attention-grabbing icon. The diagonal is a visual exception to our rectilinear world. It looks like motion; it feels like change. This piece was inspired by the diagonal banner, the slash that screams for attention.




 




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© 2005 Allen Ring
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